Dreams by Snapchat

Dreams is a Snapchat generative-AI selfie feature within My Selfie that transforms authorized selfies into themed identities and can include consenting friends. Users should understand facial-model and likeness processing, include only people who opted in, review retention and visibility, avoid deceptive impersonation, check artifacts, follow age controls, and share responsibly.

Start with authorized, minimal, non-sensitive material. Configure privacy, retention, visibility, quality, age, disclosure, export, moderation, security, and spending controls; compare results with source material and real requirements; correct errors and artifacts; test downloads and integrations; and retain accountable human approval before publishing, purchasing, sharing, deploying, or making consequential decisions.

The first pack of eight Dreams was introduced as complimentary, with additional packs available as in-app purchases. Snapchat+ subscribers have also received one pack of eight monthly. Region, eligibility, subscription price, in-app purchase amount, promotions, and feature availability vary.

Generated text, images, video, characters, recommendations, or code can be inaccurate, derivative, biased, unsafe, misleading, or technically flawed. Review consent, likeness, copyright, commercial rights, training, retention, child safety, renewals, refunds, and platform rules. Creative concepts and simulations do not replace qualified professional advice or real-world verification.