MagicForm is an AI website sales and support agent for answering questions, qualifying visitors, booking appointments, and connecting business workflows.
Businesses start a 14-day trial, ground the agent in approved sources, configure data collection and escalation, test unsupported and adversarial questions, monitor analytics and transcripts, and keep humans responsible for sales and support commitments.
A 14-day free trial is available. Starter costs $49 per month, Pro is advertised from $99 per month, Premium costs $399 per month, and bespoke plans use custom pricing.
Website agents can hallucinate product claims, collect sensitive lead data, or promise unauthorized terms. Grounding, consent, privacy, injection testing, logs, human handoff, and accountable approval are essential.
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